Purpose of the Blog

This blog will be used for Studying and Archiving the "Introduction to Marketing" course on the Coursera.

The course will be taught  Barbara E. Kahn, Peter Fader, David Bell from The Wharton School.

Click here to go to Coursera.org

Course Description
Over four weeks, this course will blend perspectives of three of the major core marketing themes taught by the three professors, and will include the following sub-topics: 

1. Branding 
    >> Marketing Strategy and Brand Positioning 
    >> Re-positioning Strategies
2. Customer Centricity 
    >> The Limits of Product-Centric Thinking 
    >> The Opportunities and Challenges of Customer Centricity 
3. Go to Market Strategies 
   >> Online-Offline Interaction
   >> Finding Lead Users and Facilitating Influence and Contagion
   >> Pricing to Value